The Future of 'Fair Trade'?

http://www.jsonline.com/business/36811439.html

Just an example of using the term 'fair trade' but offering no specifics. Is this the future of 'fair trade' where everyone says they are OK but offer very little supporting information?  This company may be great but it also shows how not insisting on specifics when the term 'fair trade' is used, it leaves the door open for potential abuse with the end result that vague standards become further watered down. Who needs specifics?  I think they serve the interests of the workers more than anything.

TY

 

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